This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback, and Stark laws, and discuss how marketing activities can trigger either or both.
WHY SHOULD YOU ATTEND?
This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance, and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.
On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.
This session will benefit all functional groups who have data protection responsibilities, marketing responsibilities or need to understand the basics of compliance.
LEARNING OBJECTIVES
- Federal False Claims Act
- Federal Anti-Kickback Statute
- Federal Anti-Referral Law (Stark I & 2)
- Introduction to basic compliance as an effective tool.
- Case study about an organization and how its marketing efforts exposed the organization to vulnerabilities.
WHO WILL BENEFIT?
This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient, and prescription drug manufacturers, and durable medical equipment suppliers.
- Practice Owners/ Administrators
- Providers
- Sales and Marketing Managers
- Customer Service Managers
This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance, and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.
On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.
This session will benefit all functional groups who have data protection responsibilities, marketing responsibilities or need to understand the basics of compliance.
- Federal False Claims Act
- Federal Anti-Kickback Statute
- Federal Anti-Referral Law (Stark I & 2)
- Introduction to basic compliance as an effective tool.
- Case study about an organization and how its marketing efforts exposed the organization to vulnerabilities.
This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient, and prescription drug manufacturers, and durable medical equipment suppliers.
- Practice Owners/ Administrators
- Providers
- Sales and Marketing Managers
- Customer Service Managers
Speaker Profile
William Mack Copeland
William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the …
Upcoming Webinars
Construction Lending And Real Credit Administration: Evalua…
Dealing With Difficult People: At Work & In Life
Claude AI For CPAs & Finance Professionals: Best Practices …
Secrets Of The Staffing Fix - Solving The Employee Training…
Mastering the Prompt: How Every Professional Can Use AI to …
Using Copilot to Format Legal Documents in Microsoft Word
Setting SMART Goals & Leveraging Storytelling for Reporting
Eliminate Harmful And Unproductive Drama In The Workplace
Discover how Emotional Intelligence turns AI from a technic…
Excel Spreadsheets; Develop and Validate for 21 CFR Part 11…
Introduction to Microsoft Power BI Dashboards
Excel + AI: The Smart User's Guide to Faster, Easier Work w…
Major cGMP Issues: FDA Concerns in 2026
Elevate Your Workplace Wellness: 10 Critical Wellness Facto…
Maximizing Productivity with ChatGPT: AI Solutions for HR, …
Excel - Pivot Tables - The Key To Modern Data Analysis and …
6-Hour Virtual Boot Camp on Microsoft Power BI
Managers/Supervisors: New Role, Same Team - How to Lead Wit…
HR Auditing - New Update on Important Issues for 2026
2-Hour Virtual Seminar on In-Person Onboarding Your New Hir…
Outlook - Master your Mailbox - Inbox Hero Inbox Zero
Managing Toxic Employees: Strategies For Leaders To Effecti…
Creating Employee Handbooks that Protect You and Support th…
Female to Female Hostility @Workplace: All you Need to Know
Project Management for administrative professionals
Tools for New Managers: Connecting with Employees to Optimi…
Launch Your Career: The Ultimate Guide for Emerging Profess…
California Meal and Rest Breaks: What You Don't Know Can Co…
Managing Difficult Employee Conversations
Thriving in a Hybrid Workplace: Keys to Leadership and Team…
The Perfect Storm Coming to Healthcare: Value Based Care Me…
Practice Safe Stress ™: Preventing Burnout While Building R…
Rewiring Your Emotional Triggers: Leading with Clarity and …
AI, Jobs, and Skills: How HR Leaders Can Prepare Now for th…
The Age-Inclusive Workplace: How to Lead and Work Across Ge…
Pivot tables beginner to advanced + 20 advanced Pivot table…